Do you have a well established or new business and would you like to grow it and your sales?
Wish you increase your online visibility and attract more clients?

In this article you will discover what content marketing is, why it is so important for your business success and how you can benefit from it online and for your sales.

The Definition of content marketing

"Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, ebooks, infographics, case studies, how-to guides, question and answer articles, photos, etc."

In other words, content marketing is the art of communicating with your clients and prospects without selling, without forcing them to buy anything. Thanks to content marketing you can deliver useful information to your target, making them more intelligent, willing to trust you and eventually to reward you by choosing your products or services.
Further more, when it comes to internet, content marketing also takes care of and involves the optimization of your content for search engines, so that your website pages are well indexed online and are shown first among the search results on Google, Bing, Yahoo! and so on. This is achieved through SEO copywriting that allows you to choose the right writing content, the right words and keywords and the best places, within the text, to insert them.

6 reasons why content marketing is important for your business success.

Today content marketing is probably the best internet marketing strategy you can use today.

Let's see 5 advantages you can get:

1) You don't press your prospect:

We have talked about that at the beginning. By giving useful information, rather then forcing and trying to convince the client to buy something, you make him more incline to trust you. This will eventually lead to a future purchase by the same customer and yet to a positive word of mouth.

2) You help your readers:

When your content is helpful (for ex. articles, blog posts, website presentation pages, social network posts, ebooks, white papers, etc.), your target wants to know more from you, wondering "what is there for me today"? By educating and/or entertaining the audience, you will grow your credibility and reputation, which is very useful for your sales.

3) You make your customers and readers loyal:

When you deliver good, entertaining and yet useful/informative content to your targets, without asking anything in return - remember that content marketing doesn't push your product in front of the customers - well, your prospect feel more comfortable. The more you help them, the greater their loyalty becomes.

4) You become an expert on the subject you are producing:

We mentioned that before, the more you help your target with useful content, the more they see you as an authority on the subject your are dealing with. So you must be consistent and distribute good and informative content frequently, so that your reader start loving your brand, while you are gaining more and more online visibility.

5) You can educate your customers and make them more responsive to your offer:

Since your readers now know more about the situation you are writing about, they can better understand your offer and why your products and services can really help them solve their problems and satisfy their needs.

6) You are more visible online and found before your competitors:

We mentioned that before too, when you deliver any kind of entertaining and informative content and yet you SEO optimize it, your web pages become more search engine friendly. This means that services such as Google.com, Yahoo! and Bing.com are more likely to show your pages before others (website, blog, landing pages, articles, core stories, reports, squeeze pages, product descriptions, company presentations, white papers, ebooks, etc.).

A good SEO and Sales Copywriting can help you by finding and choosing the right words and sentences to reach your audience and goals. Further more, it will allow you to find and use the right terms that your prospects use more on search engines, when they are looking for a solution on internet.

In conclusion, you will find a good SEO copywriting service when it is accurate, creative, original, flexible, market oriented and results-driven: it puts your contents in front of the right targets and leads them to buy your products and services eventually.

Are you doing any kind of content marketing?
What's your experience so far?
Would you like to start now?